So, as businesses pick up the pieces, it is vital that they are aware of this new normal so that they can calibrate their short-and long-term strategy to ensure they are successful.Įntrepreneur Shawn Khorrami, Up Strategy Lab CEO Daniel Nilsson and C-Suite leader and technology entrepreneur Bardia Dejban have collaborated to pour in their knowledge and experience into an e-book that will help small and medium business leaders easily walk the post-Covid path to recovery.

The world saw this following the Spanish Flu of 1918 and World War II, and there’s no reason to believe the post-Covid world will be any different. History has shown us that global shocks trigger inventions, innovations and behaviour changes that linger far longer than the shocks itself. In this context, is it really possible for us to return to the old normal? But it also begs the question: Is a complete return to a pre-pandemic normal even possible? What we mean by this question is that everyone has changed – some irrevocably – because of the Covid-19 crisis. Their words of caution seem par for the course. Amid this welcome news, experts admit getting back to pre-pandemic normal is going to take some doing. In Europe too, as vaccinations proceed, governments have relaxed restrictions with businesses such as restaurants, movie theatres and sports venues reopening.

The US economy, for one, seems to be heading towards recovery. But as countries press on with vaccinating their populations against the deadly virus, there seems to finally be some light at the end of the tunnel. The Covid-19 pandemic has ravaged businesses worldwide with small and medium businesses hit particularly hard.

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